This MOOC examines how brand values, products/service sensory qualities and their communicative, emotional and relational attributes are translated into the context of physical and virtual retail and its omnichannel evolution.
Overview
Syllabus
- Week 0 - Introduction to the course
- Week 1
- Week 2
- Week 3
- Week 4
- Additional resources
Taught by
Claudia Baldi, Paola Bertola, Francesca Bonfim Bandeira, Alexio Cassani, Valeria Iannilli, Vittorio Linfante, Alessandra Spagnoli, and Federica Vacca
