How have digital tools impacted the fashion value chain and how to get the best of them? This MOOC will propose an analysis of the main evolutions experienced by different players in the fashion industry due to a series of key technologies as well as strategies and best practices to adapt to this new context.
New Business Models and Creative Entrepreneurship in the digital era
Overview
Syllabus
- Week 0 - Introduction to the course
- Week 1 - Digital ecosystem in fashion entrepreneurship
- Week 2 - Key players and best practices on the digital fashion market
- Week 3 - Data as an asset for personalization and customization
- Week 4 - How to use digital tools to create new brands and retailers
- Week 5 - Platforms, circular economy and sustainability
- Additional resources
Taught by
Lucas Delattre, Franck Delpal, Céline Lippi, Alicia Birr, Robin Hanna, Béatrice Lacombe, Régis Pennel, Paul Mouginot, Donatien Mourmant, Mehdi Dziri, Elise Garcia, Geoffrey Bruyère, Marianna Szeib-Simon, Valentina Carbone, Lucie Soulard, Fanny Moizant, and Charles Nouboué
