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Pluralsight

Interacting with Studios & Builders in Salesforce Marketing Cloud

via Pluralsight

Overview

It can be hard to know which of the many studios and builders are suitable for your business. This course will teach you what each one is capable of, so you can make an informed decision and ensure Marketing Cloud meets your business requirements.

Marketing Cloud has so many different studios and builders that it can be hard to know which ones are suitable for your business. In this course, Interacting with Studios & Builders in Salesforce Marketing Cloud, you’ll learn what’s possible with each of these tools. First, you’ll explore extension products such as Interaction Studio and Datorama. Next, you’ll discover Marketing Cloud’s unique mobile SMS and push functionality. Finally, you’ll learn about the digital advertising offering within Marketing Cloud. When you’re finished with this course, you’ll have all the knowledge of Marketing Cloud studios and builders needed to make a decision as to which products best fit the needs of your business.

Syllabus

  • Course Overview 1min
  • Understanding Marketing Cloud Engagement 32mins
  • Understanding Marketing Cloud Advertising and Google Analytics Integration 6mins
  • Understanding Marketing Cloud Customer Data Platform 2mins
  • Understanding Marketing Cloud Personalization 7mins
  • Understanding Marketing Cloud Intelligence 5mins

Taught by

Baneen Qazi

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