Understand the key points of the customer journey in travel
The travel and tourism sector contributes hundreds of millions of jobs to the global economy each year, and it’s likely to continue increasing.
On this eight-week course, you’ll explore the customer journey through the eight stages of travel. Each week you’ll focus on a new stage, looking at the various aspects involved from both a customer and business perspective, as well as the trends and possible careers in each industry sector.
Develop your understanding of the pre-travel sectors of the tourism industry
Not every trip or experience will require the traveller to go through each stage of travel, but when going to a new destination, it’s likely they will use all eight stages.
You’ll start by delving into finding a destination and making reservations. Alongside discussing the jobs and careers within each stage, you’ll look at how social media and reviews influence decision making and the research around how destinations can better ‘cope with success’.
Explore the accommodation and food sectors of the industry
The internet has reshaped the travel and tourism industry, especially accommodation. With sites like Booking.com and AirBnB, there is ample opportunity (and competition) for businesses.
You’ll learn about the different types of hotels, from independent to luxury, as well as the competition from non-hotels. Then you’ll delve into the food sector, exploring the best menus to offer tourists and why it’s difficult to find authentic meals.
Discover how travellers share their experiences and feedback in the modern world
Towards the end of this course, you’ll delve into the post-travel stages of the tourism industry. This section will guide you through how social media, blogs, and review sites like TripAdvisor have changed the way people share their experiences.
This course is designed for anyone considering a career in Travel and Tourism, or anyone interested in starting a travel-related business.
