How systematic listening and community feedback can help us better respond to COVID-19

Course information

Course overview:

This package can be used by anyone involved in social listening and community feedback efforts, both on the regional, as well as the country level, who would like to organize a workshop series on social listening and community feedback. The lead facilitator of the workshop series should have a good understanding of the different ways to capture, analyse and use community insights. The series has a focus on COVID-19, but can easily be adapted to any other public health context.

Course duration: Approximately 2 -3 hours.

Certificates: A Record of Achievement will be issued to participants who receive at least 80% on the final assessment. You have an unlimited number of attempts to meet the threshold. Participants who receive a Record of Achievement can also download an Open Badge for this course. Click here to learn how.

Learning objectives:

By the end of this course, you should be able to:

• Define infodemic management, community management and social listening
• identify types of information and explain the global objectives of RCCE strategy for covid-19
• determine the advantages and disadvantages of online and offline listening and engagement
• analyze the community feedback mechanism and reporting
• ensure that findings are informing the broader response

Course contents

• Module 1:

  By the end of this module, you should be able to: explain terms like Infodemic Management, community feedback, social listening and RCCE in their own words; define the four global RCCE strategy for COVID-19 in their own words; illustrate the different stages of a feedback cycle in the context of social listening and community feedback.

• Module 2:

  By the end of this module, you should be able to: identify the different channels for online social listening and community feedback; list the advantages and disadvantages of online listening and engagement; analyse the given case study on online listening in Afghanistan according to the best practices of social listening and community feedback; analyse the given case study on social listening insights from Egypt according to the best practices of social listening and community feedback.

• Module 3:

  By the end of this module, you should be able to: identify the different channels for offline Social Listening and Community Feedback; list the advantages and limitations of offline Social Listening and Community Feedback; analyse the given case study on Oxfam's Community Perception Tracker in Lebanon according to the best practices of social listening and community feedback; determine the tools which can be used for capturing, coding, analysing, and acting on community feedback using IFRC package.

• Module 4:

  By the end of this module, you should be able to: assess ways to act on community feedback and close the feedback loop; implement methods to tackle rumours and assess misinformation based on the UNICEF Vaccine Misinformation Guide; analyse the case study on RCCE and AAP coordination in Afghanistan according to the best practices of social listening and community feedback.

• Final Assessment