Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
Overview
Syllabus
TikTok Marketing
- Introduction to TikTok
- What’s New to TikTok
- Understanding the algorithm and FYP
- Creating a TikTok account
- Research trends and topics
Developing a Strategy for Business-Based Content
- Establish goals
- Define success metrics
- Analyze the competition
- Develop target audience
- Understanding TikTok SEO
Determining Your Brand Image
- Importance of quality video production
- Trending video content
- Storyboard development
- Audience engagement
Creating Successful Content for TikTok
- Find a theme for your content
- Using songs and filters to increase engagement
- Story building and development
- Editing content through TikTok
Paid Advertising and Shopify
- Ad creation best practices
- Ad optimization
- Ad analytics
- Reasons to use Shopify
- Introduction to Shopify
Taught by
Nicole McCullum, J.J. Coleman, and Dan Rodney
