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LinkedIn Marketing Bootcamp

via Noble Desktop

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Overview

Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, personal profile leverage, creating a company page, and measuring marketing success.

Syllabus

Introduction to LinkedIn

History of LinkedIn
Overview of LinkedIn and Its Benefits
LinkedIn Today
LinkedIn Trend Report
LinkedIn Search Features

Leveraging Your Personal LinkedIn Profile

Building an All Star Profile
Networking and Connecting with Industry Leaders
Best practices for Using LinkedIn to Advance Your Career
Profile Analytics

Creating a Company Page on LinkedIn

Overview of Creating a LinkedIn Company Page
Building and Managing a Company Page
Best Practices for Creating an Engaging Company Page
Company Page Analytics

Paid Advertising with LinkedIn

Overview of LinkedIn's Advertising Platform
Targeting Options and Creating Effective Ad Campaigns
Measuring the Success of Your Ads and Optimizing for Results
Best practices for Creating Engaging Ad Content

Taught by

Nicole McCullum, J.J. Coleman, and Dan Rodney

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