Introduces principles, history, development, and professional practice of digital public relations. Emphasizes concepts of planning and executing effective communication strategies, including digital message design for targeted audiences, composition, production and distribution of digital press releases and messages for all digital platforms, completion of course includes a digital public relations campaign for a local company. Recommended Prep: JOUR M02. Transfer credit: CSU. C-ID: JOUR 150.
Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
