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Domestika

Public Relations for Creatives and Creators

via Domestika

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Overview

Discover the tools and techniques needed to run powerful PR campaigns that turn your passion into a successful career
  • Introduction
  • Understanding PR
  • The Ideal PR Toolkit
  • Creating a PR Toolkit
  • Outreach and Coverage
  • Final project
PR is powerful: it propels businesses, grows audiences, and accelerates success. Fiona Minett is a PR coach who specializes in helping entrepreneurs, creatives, and small businesses succeed through creative public relations. She has worked on events like The Brit Awards and shares her expertise online under Boss Your PR.

In this online course, Fiona teaches you how to develop a custom PR toolkit, featuring a press release, imagery, and more. Discover how to run impactful campaigns and help your brand connect with its target audience. Are you ready to transform your passion into a career?

Syllabus

  • About Me
  • Influences
  • What Is PR, and Why Do You Need a PR Toolkit?
  • Avenues of Visibility
  • Understanding the Media
  • What Is in a PR Toolkit?
  • Brand Mood Board
  • Content Questionnaire
  • Create Your Imagery
  • Press Release 1
  • Press Release 2
  • Samples
  • Social Media
  • Website
  • Create Your Lookbook
  • Best Practices
  • Claim Your Coverage
  • Leverage Your Coverage
  • Public Relations for Creatives and Creators

Taught by

Fiona Minett

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