Learn the fundamentals of guerrilla research, an efficient UX research approach that can help you inform your projects when time and budgets are limited.
Overview
Syllabus
UX Research: Going Guerrilla
- What is guerrilla research?
- When to go guerrilla
- Sometimes you don’t want to go guerrilla
- Guerrilla methods
- Choosing the right guerrilla method
- Guerrilla-izing scope
- Stay rigorous, my friends
- Setting your guerrilla goals
- Choosing your guerrilla landscape
- Approaching participants
- Avoiding guerrilla field traps
- Guerrilla analyzing
- Guerrilla reporting
- Keep out there
Taught by
Amanda Stockwell
