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LinkedIn Learning

Technical WordPress SEO

via LinkedIn Learning

Overview

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Learn how to boost your search engine ranking and enhance your website's performance with technical SEO on WordPress.

Syllabus

Introduction
  • Optimize WordPress with technical SEO
1. Technical SEO Foundations for WordPress
  • What is technical SEO?
  • Navigating WordPress
  • Implementing SEO elements in WordPress
2. Do-It-All SEO Plugins and Tools
  • Yoast SEO
  • RankMath
  • W3 Total Cache
  • Using TechnicalSEO.com
  • Using Smush to optimize images
3. Assessing Your Technical SEO
  • Preparing your technical SEO worksheet
  • Setting up webmaster tools
4. Crawlability and Crawl Behavior
  • Introduction to crawlers
  • Crawling tools
  • Crawling your site
  • Creating and testing a robots.txt file
5. Indexability and Site Architecture
  • Indexability and site architecture
  • Fixing indexation issues
  • Creating and managing sitemaps
  • Site errors and redirects
  • Finding broken and orphan links
  • Improving structure and architecture
  • Enhancing understandability with schema
  • Inserting structured data
6. Renderability and Rankability
  • Renderability
  • Setting up and improving canonicals
  • HTTP vs. HTTPS
  • Fixing and improving meta elements
7. Page Experience and Mobile Friendliness
  • Page experience and mobile friendliness
  • Google Speed Insights
  • Mobile-friendly testing
  • Optimizing images
  • Measuring site performance
  • Core Web Vitals
Conclusion
  • Boost your rankings with technical SEO

Taught by

Madecraft

Reviews

4.8 rating at LinkedIn Learning based on 18 ratings

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