Storytelling for Social Media using Adobe Spark Video

Introduction

• Using Adobe Spark Video to create social media content

1. An Introduction to Adobe Spark Video

• Why Adobe Spark Video for social media?
• Branding yourself and doing your research
• Understanding mission and intention
• Identifying your target audience
• Determining brand visual identity
• Defining your content marketing strategy

2. Getting Setup

• Designing your brand in Adobe Spark
• Gathering assets
• Planning your videos

3. Making a Video for the General Social Media Audience

• Writing and storyboarding
• Starting a Project
• Adding and adjusting text
• Adding visuals
• Adding music
• Making timing adjustments
• Finishing the video
• The final video

4. Making a Video for a Niche Audience

• Writing and storyboarding
• Adding text, visuals, and music
• Making timing and text adjustments
• The final video

Conclusion

• Next steps