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LinkedIn Learning

Social Selling: Reaching Prospects

via LinkedIn Learning

Overview

Leverage social media to connect with your ideal customers. Learn how to define who you want to reach, find and analyze your targets, and approach them.

Syllabus

Welcome
  • Social selling and reaching prospects
1. Defining Your Targets
  • Define your targets
  • Why time management is crucial
  • Choosing the right businesses
  • Top 20 and Golden 5
  • Choosing the right contacts
2. Finding Your Targets
  • Looking at existing connections
  • Asking your network
  • Using LinkedIn
  • Using other platforms and websites
  • Buying data
3. Analyzing Your Targets
  • Using professional platforms
  • Using personal platforms
  • Using your own network
  • Finding commonalities
  • Finding contact details
4. Approaching Your Targets
  • Approach options
  • Utilizing your connections
  • Utilizing your commonalities
  • Choosing other topics that add value

Taught by

Miles Croft

Reviews

4.6 rating at LinkedIn Learning based on 437 ratings

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