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LinkedIn Learning

Social Selling Foundations: Using Content to Drive Engagement

via LinkedIn Learning

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Overview

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Do social selling right. Learn how to maximize engagement on Facebook, LinkedIn, and Twitter by sharing more compelling, targeted content.

Syllabus

Introduction
  • Welcome
  • Defining modern selling and thought leadership
1. Creating an Online Brand That Sells
  • Your brand
2. Target and Understand Your Buyer's Needs
  • Identify your buyers across mediums
3. Engage with Content
  • Sources for content and engagement
  • Strategies for success: Frequency, methods, timing
Conclusion
  • Next steps

Taught by

Donna Alexander

Reviews

4.6 rating at LinkedIn Learning based on 52 ratings

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