Social Selling Benchmarks and Scorecard

Successfully Using Social Selling

• Elevate your social selling program

1. Why Social Selling

• Benefits of social selling
• Sales and marketing collaboration
• Integration with sales and marketing systems
• Competitive benchmarking

2. How to Optimize Social Selling

• Get your execs on board
• The right tools
• Specific goals
• Build relationships first

3. Measuring Success

• Overcoming challenges of measurement
• Set up sales benchmarks
• Consider other social selling benchmarks
• Analyze and improve

4. Social Selling Scorecards

• The right KPIs to measure
• How to set up a sales scorecard
• Scorecard visibility
• Reporting on ROI

Conclusion

• Next-level social selling