Social Media Video Strategy: Weekly Bites

Introduction

• Welcome

1. Elevating your social media messaging with video

• Why video?
• Understanding audience
• Curating content
• Creating content

2. Best practices for building a creative video strategy

• Video's role in content marketing
• How long should your video be?
• When should you post?
• Scheduling and repurposing video content

3. Building your Video Brand

• Creating a personal brand
• Representing an existing brand
• Building a following
• Leveraging influencers

4. Social Media Video Production

• Performance: Speaking to the camera
• Aesthetics: Location, staging, and wardrobe
• Basic production: Camera and lighting
• Basic production: Audio

5. Optimizing video for different social media

• Social media strategies: Facebook
• Social media strategies: YouTube
• Social media strategies: LinkedIn
• Social media strategies: Twitter

6. Understanding video marketing strategy and statistics

• Capitalizing on social media algorithms
• Understanding video SEO
• Video marketing metrics
• How to use video marketing metrics

7. Optimizing your video for social and search

• Writing headlines for social media video
• Creating effective video thumbnails

8. Transforming non-video assets into social media video

• Transforming written text into video
• Strategies for push content
• Transforming images into video
• Creating animated GIFs

9. Push vs. Pull Video Content Strategy

• What is push vs. pull video marketing?
• Strategies for pull content

10. Embracing Live Video for Social Media

• Why should you go live?
• Best practices for live video
• What content should you live cast?
• Where should you host your livestream?

11. Interview Strategies: Working with Talking-Head

• Conducting professional interviews
• Editing dynamic interview footage
• Creating polished interview videos

12. Recording From Home

• Comparing home studio recording equipment
• Setting up your home studio
• Polishing the design of your home studio