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LinkedIn Learning

Small Business Marketing

via LinkedIn Learning

Overview

Achieve outsized growth on a modest budget. Learn what every small business owner needs to know about marketing their product or service.

Syllabus

Introduction
  • Maximizing small business growth
  • What is meant by small business?
1. Getting Started with Small Business Marketing
  • Small business marketing challenges
  • Establishing your goals
  • Adopting a growth mindset
2. Laying the Foundation for Marketing Your Small Business
  • Developing a marketing approach
  • Identifying your buyer
  • Segmenting your audience
  • Knowing your value proposition
3. The Building Blocks of Small Business Marketing
  • Exploring the marketing funnel
  • Customer journey
  • The value of your brand
  • Marketing across the funnel
4. Marketing Channels for Your Small Business
  • Picking your marketing channels
  • Creating campaigns
5. Advertising Opportunities for Your Small Business
  • Getting started with social media
  • Planning for SEO
  • Creating a content marketing plan
  • Content marketing that sells
  • Deciding to use paid ads
  • Messaging offline
6. Getting Help for Your Small Business
  • When to hire help
  • How to hire help
7. Measuring Results in Small Business Marketing
  • Know your data
  • Solicit feedback often and early
Conclusion
  • Putting your marketing plan to action

Taught by

Brad Batesole

Reviews

4.6 rating at LinkedIn Learning based on 922 ratings

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