Change the way you serve your customers and evolve your business. Learn how to identify service innovations and embed your innovations into your business.
Overview
Syllabus
What Is Service Innovation and Why Does It Matter?
- Innovation and value
- What is service innovation?
- What is the customer's job to be done?
- Understand the roles of users, buyers, and payers
- Innovate by relieving and enabling customers
- What do customers want?
- Linking attributes, benefits, and values
- Disrupting industries
- Roles and resources
- Outside your firm
- The CustomerStar framework
- Case study
- Learn from failure
- Complete CustomerStar
- Implement your own service innovations
Taught by
Stefan Michel
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