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Northeastern University

Engaging in Service Innovation and Management

Northeastern University via Coursera

Overview

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This course is the continuation of "Introduction to Service Innovation and Management". If you have not yet taken "Introduction to Service Innovation and Management", it is recommended that you complete that course prior to this course. The foundational knowledge and project plan from the introduction are carried through in this deeper dive into service innovation and management. This course will give you tools to examine initial plans for healthcare service/process redesign. You will be exposed to important topics such as defining and evaluating processes, planning for organizational change, team management, the role of culture in maintaining and supporting new processes, the management of stakeholders, both internal and external, and the role of leadership at all levels of the organization. You will learn about best practices in examining strategies based on different organizational models, continuous process improvements, resistance, employee empowerment, and the role of leadership in managing operations. Through the project work you will have the opportunity to apply these concepts to services and internal business processes at your own organizations.

Syllabus

  • Defining Metrics for Service Innovation and Management Success
    • While developing plans for innovative healthcare services and processes, you'll find that true change can only take place when leaders are engaged and are able to define what success not only should look like but also how to measure that success. In this module, we will consider various aspects of measuring organizational change, from the role of consumers in measuring outcomes to the balance of efficiency and effectiveness in service. You will examine specific techniques, such as Value Stream Mapping, that inform the practical development and implementation of measurement in healthcare organizational design.
  • External Influences on the Healthcare Organization
    • The healthcare organization is routinely impacted by external factors such as governmental regulations, relationships with insurers and payers, and organizations throughout the wider community context. It is well-established that community and social factors such as financial status/stability, physical environment, education, and housing stability are powerful drivers of health status of patients even before they may seek medical care. This module will explore treatment and care delivery to disparate populations as it pertains to the design and evaluation of process improvement efforts, as well as other external factors that must be identified and accounted for in process improvement. Understanding and monitoring external factors will ensure that the healthcare organization remains competitive and is able to nimbly shift priorities as the external context evolves.
  • Importance of Teams in Process Change
    • In this module, we will examine the challenges in bringing about organizational change. Organizations are comprised of people, tools, and processes. Resistance to change existing processes and workflows in healthcare organization is a hurdle that leadership and management can address through effective communication, team building, and fostering a sense of trust and purpose. This module will explore those tactics, as well as provide insight and examples of challenges on the side of the patient or consumer receiving the healthcare services.
  • Leadership for Emerging Trends
    • As we near the end of this course, we will now look at the necessity of leadership throughout the change process. This is true regardless of the role the individual or the team members might have, especially as the future if healthcare delivery continues to change. We will explore three models of organizational archetypes of the future and review how future trends will impact leadership within healthcare organizations. With the increasing role of new technology and the role it will play, it is critical for organizations to adapt and change. In the future there will be certain obstacles and challenges leaders will face and need to overcome. These will require new roles, abilities, and attributes that successful leaders will need to have. Bottom line, leadership will play an important role in successful process innovations that can stand the test of time. 

Taught by

George “Russ” Moran

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