Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

SEO: Ecommerce Strategies

via LinkedIn Learning

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
Drive better results for your business. Get strategies for optimizing your online store to improve page rankings and build traffic.

Syllabus

Introduction
  • Drive up your ecommerce website rank
1. Ecommerce Website Structure
  • Ecommerce silo structure
  • Internal linking for ecommerce
  • Optimize your ecommerce crawl budget
  • Ecommerce navigation considerations
2. Understanding URLs for Ecommerce
  • Ecommerce URL structure
  • Ecommerce subdomain vs. subdirectory
  • Ecommerce anchor text
  • Managing broken and redirected links
3. Ecommerce Page Optimization
  • Optimizing product pages for SEO
  • Optimizing ecommerce content pages
  • Buyer journey and keywords
  • Ecommerce canonical URLs
  • User experience
4. Ecommerce SERP Optimization
  • Understanding how ecommerce SERP works
  • Ecommerce rich snippet optimization
  • Social media and video
Conclusion
  • Continue learning SEO for ecommerce

Taught by

Sam Dey

Reviews

4.6 rating at LinkedIn Learning based on 229 ratings

Start your review of SEO: Ecommerce Strategies

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.