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LinkedIn Learning

Selling Music Merchandise

via LinkedIn Learning

This course may be unavailable.

Overview

Learn how to make money selling music merchandise. Find out where to order merch, how to price it, and how to run a successful merch table or online store.

Syllabus

Introduction
  • Welcome
1. Merchandise Strategies and Products
  • The basic strategy for selling merch
  • How touring bands sell merch
  • Designing merch artwork
  • The most profitable merch pieces
  • Why your merch doesn't sell
  • Selecting merch items
  • Creating a tour book
2. Ordering and Pricing Your Merchandise
  • Tips for ordering merch
  • Determining your costs
  • Determining your selling price
  • Using bundles to increase sales
  • Don't forget the transactions costs
3. Running Your Merch Table
  • Essential merch table items
  • Ten things to make your merch table magnetic
  • Taking credit cards the fast and easy way
  • Sales tips for artists and bands
4. Online Merch-Sales Strategies
  • Selling your merch online
  • What to look for in an online shopping-cart service
Conclusion
  • What's next?

Taught by

Bobby Owsinski

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