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Selling into Industries: Retail and Consumer Products

via LinkedIn Learning

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Overview

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Learn how to sell consumer products to retailers. Get sales strategies for getting your products on store shelves and into customer hands.

Syllabus

Introduction

Achieving retail success
What you need to know

1. Researching the Business

The retail industry and current trends
Wide array of retailers
The competitive landscape
Following your sales process

2. Planning and Preparation

Collaboration with other departments
The product: Pricing, packaging, and terms
Know and target the right retailers
Direct, distributors, or wholesalers

3. Selling the Customer

Developing your presentation
Marketing, publicity, co-op advertising
The buyer and seller relationship
The sales call and asking for the business

4. Account Follow-Up and Analysis

Deliver on your promise
Inventory management
Sell-through analysis and facing the facts
Customer relationship management (CRM)

Conclusion

Wrap-up

Taught by

Dean Karrel

Reviews

4.7 rating at LinkedIn Learning based on 439 ratings

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