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LinkedIn Learning

Sales Strategy: Storytelling to Speed Up Your Sales Cycle

via LinkedIn Learning

Overview

The right story, told at the right time, is one of your most powerful sales tools. Explore narratives that can help you make connections across a buyer’s journey.

Syllabus

Introduction
  • Why sales stories are important
1. Sales Storytelling: The Foundation You Need
  • Selecting the right story
  • The 10 commandments of great sales stories
  • The five emotions that drive a great story
2. Sales Storytelling Across the Buyer’s Journey
  • Elevator pitch story
  • EPIC capture story
  • Opening a story with SCIPAB
  • Unicorn sales story
  • WIIFM-demo story
  • The closer story
  • Retain and grow-together stories
Conclusion
  • Next steps

Taught by

Maury Rogow

Reviews

4.7 rating at LinkedIn Learning based on 692 ratings

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