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LinkedIn Learning

Sales Strategy: Storytelling to Speed Up Your Sales Cycle

via LinkedIn Learning

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Overview

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The right story, told at the right time, is one of your most powerful sales tools. Explore narratives that can help you make connections across a buyer’s journey.

Syllabus

Introduction
  • Why sales stories are important
1. Sales Storytelling: The Foundation You Need
  • Selecting the right story
  • The 10 commandments of great sales stories
  • The five emotions that drive a great story
2. Sales Storytelling Across the Buyer’s Journey
  • Elevator pitch story
  • EPIC capture story
  • Opening a story with SCIPAB
  • Unicorn sales story
  • WIIFM-demo story
  • The closer story
  • Retain and grow-together stories
Conclusion
  • Next steps

Taught by

Maury Rogow

Reviews

4.7 rating at LinkedIn Learning based on 692 ratings

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