The right story, told at the right time, is one of your most powerful sales tools. Explore narratives that can help you make connections across a buyer’s journey.
Overview
Syllabus
Introduction
- Why sales stories are important
- Selecting the right story
- The 10 commandments of great sales stories
- The five emotions that drive a great story
- Elevator pitch story
- EPIC capture story
- Opening a story with SCIPAB
- Unicorn sales story
- WIIFM-demo story
- The closer story
- Retain and grow-together stories
- Next steps
Taught by
Maury Rogow