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Sales: Analytics-Driven Storytelling

via LinkedIn Learning

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Overview

Discover the power of storytelling with data analytics to engage your audience and drive sales for your business.

Syllabus

Introduction

Telling better stories with data

1. The Power of Data Stories

Engaging our primal wiring
Comfort in numbers
Transforming from analyst to storyteller
The simple formula for a great story

2. What Are You Trying to Solve?

The problem reveals your story
Have a goal for your story
What's a storytelling campaign?

3. What Do You Have to Work With?

A strategic view of your data story
Your analytics players

4. Build Your Data Story

Connect the dots with data
Refine your story
Engage the outsider

5. Practice and Hone Your Story

Hone and master your data story
Develop your storytelling style
Make storytelling your lifelong hobby

Taught by

Mark Donnolo

Reviews

4.8 rating at LinkedIn Learning based on 357 ratings

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