Sales: Analytics-Driven Storytelling

Introduction

• Telling better stories with data

1. The Power of Data Stories

• Engaging our primal wiring
• Comfort in numbers
• Transforming from analyst to storyteller
• The simple formula for a great story

2. What Are You Trying to Solve?

• The problem reveals your story
• Have a goal for your story
• What's a storytelling campaign?

3. What Do You Have to Work With?

• A strategic view of your data story
• Your analytics players

4. Build Your Data Story

• Connect the dots with data
• Refine your story
• Engage the outsider

5. Practice and Hone Your Story

• Hone and master your data story
• Develop your storytelling style
• Make storytelling your lifelong hobby