Running a Video Production Business

Introduction

• Crash course in running a video production business
• Evaluating your current situation and company

1. Defining Your Market and Mission

• Defining market and mission as a small agency or company
• Defining mission and role within a larger organization
• Defining your services and capabilities
• Building your customer base

2. Setting Up Your Team

• Your role on the team
• Key roles for project management
• Key roles for production
• Key roles for post-production
• In-sourcing vs. outsourcing: Opportunities and challenges

3. Improving Team Communication

• The importance of team communication
• An overview of Basecamp and video production
• Using Slack for real-time collaboration
• Using Trello for team collaboration
• The need for real-time meetings
• Tracking project and scope changes

4. Establishing a Technical Workflow

• What is a tech brief?
• Understanding acquisition formats
• Understanding delivery formats
• Using a DAM or a media management workflow

5. Improving Workflow

• Establishing a control cycle inside your business
• Managing outside vendors within your video workflow
• Managing the client review process
• Using online review and approval tools to track changes

6. Proposals and Pricing

• Understanding overhead
• Establishing prices and rates
• Billing when you are an internal agency
• Practical advice when writing creative proposals
• Getting paid and other tips

Conclusion

• Closing advice
• Recommended viewing to continue learning