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LinkedIn Learning

Running a Design Business: Writing and Pricing Winning Proposals

via LinkedIn Learning

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Overview

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Explore how to write a winning proposal that effectively communicates your services and includes a smart pricing strategy.

Syllabus

Introduction
  • Win more proposals
1. Vetting a Prospect
  • Why do you need to qualify prospects?
  • Four well-known methodologies
  • Your crystal ball for qualifying a new prospect
  • What to consider when vetting a new prospect
  • Criteria development checklist
2. Questions to Ask Prospective Clients
  • What not to ask a new prospect
  • Questions to ask a new prospect
  • How to talk about budgets
  • Challenge: Client scenario
  • Solution: Questions to ask the client
3. Proposal Strategies
  • Guiding principals
  • Content strategy
  • It's all in the details
  • Common mistakes
4. Pricing Strategies
  • Pricing isn't as important as you think
  • Pricing hourly
  • Pricing strategies
  • How to arrive at the best price
  • How to present your prices
Conclusion
  • More information on proposals

Taught by

Emily Ruth Cohen

Reviews

4.7 rating at LinkedIn Learning based on 109 ratings

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