Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Running a Design Business: Writing and Pricing Winning Proposals

via LinkedIn Learning

Go to class Write review

Overview

Explore how to write a winning proposal that effectively communicates your services and includes a smart pricing strategy.

Syllabus

Introduction

Win more proposals

1. Vetting a Prospect

Why do you need to qualify prospects?
Four well-known methodologies
Your crystal ball for qualifying a new prospect
What to consider when vetting a new prospect
Criteria development checklist

2. Questions to Ask Prospective Clients

What not to ask a new prospect
Questions to ask a new prospect
How to talk about budgets
Challenge: Client scenario
Solution: Questions to ask the client

3. Proposal Strategies

Guiding principals
Content strategy
It's all in the details
Common mistakes

4. Pricing Strategies

Pricing isn't as important as you think
Pricing hourly
Pricing strategies
How to arrive at the best price
How to present your prices

Conclusion

More information on proposals

Taught by

Emily Ruth Cohen

Reviews

4.7 rating at LinkedIn Learning based on 109 ratings

Start your review of Running a Design Business: Writing and Pricing Winning Proposals