Learn how to build new relationships with prospects, as a strategy for developing new business.
Overview
Syllabus
Introduction
- Why is it so important to build business relationships?
- Know your positioning
- What is relationship building?
- Get out of your own way
- The value of conferences and events
- Decide where to go and narrow down choices
- Pre-conference prep strategies
- Be an active conference attendee
- Post-conference strategies
- Modesty and ego is underrated
- How to book engagements and what to expect
- Questions to ask in preparation
- Other considerations once you’re booked
- Your CRM tool
- Email blasts
- Support and engage through social media
- When to reach out directly
- Final thoughts
Taught by
Emily Ruth Cohen
