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LinkedIn Learning

Product Management: Launching Your Product

via LinkedIn Learning

Overview

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Learn how to launch your product into the marketplace the right way. Discover strategies, tools, and resources to make your product a success from day one.

Syllabus

Introduction
  • The ultimate playbook for product launch
  • Getting the most out of this course
1. Before You Launch Your Product, Do This First!
  • Problem statements are your guiding star
  • How to target the right audience
  • How to validate your product/market fit (PMF)
  • Set goals and metrics for a successful product launch
  • How to do an effective competitive analysis
2. Optimize Your Product Launch with the Right Stakeholders
  • Who are the stakeholders you need to engage?
  • Your guide for a product stakeholder communications plan
  • The best way to assemble and lead your product launch team
  • How to engage your team in strategic planning
3. Organizing and Creating the Launch Strategy
  • What makes up a good product launch checklist?
  • The practical guide for a successful product launch plan
  • How to balance speed and quality
  • The essential toolkit for product leaders
4. Product Launch Marketing Campaigns for Exponential Growth
  • The formula for great product storytelling
  • A guide to growth hacking for exponential success
  • How to connect with your market through social media
  • The secrets to successful product marketing videos
  • Supercharge your product launch with influencer marketing
  • Build product credibility with engaging case studies
5. The Crucial Steps beyond Your Product Launch Day
  • Continue to build for product growth
  • The importance of holding a product retrospective
Conclusion
  • Now that your product launched, what's next?

Taught by

Karen Holst

Reviews

4.7 rating at LinkedIn Learning based on 295 ratings

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