OMCA™ Certification for Online Marketing Associate Test Prep

Introduction

• OMCA: What can OMCA certification do for you?
• OMCA digital marketing certification: What to know

1. Search Engine Optimization (SEO)

• SEO overview: Benefits and terminology
• Seeing how search engines work
• Performing keyword research
• Grasping the basics of SEO
• Gaining influence through links
• Encountering SEO obstacles
• Managing SEO campaigns
• Reporting SEO measurement
• Employing SEO for local businesses
• Exploring algorithm updates and trends

2. PPC: Paid Search Advertising

• Exploring the benefits of paid search advertising
• Defining paid search terminology and account structure
• Targeting keywords
• Matching keywords
• Bidding on keywords
• Navigating paid search metrics and quality score
• Writing compelling paid search ads
• Sending clicks to the landing page
• Testing and optimization of campaigns
• Extending your reach with programmatic ads
• Using remarketing or retargeting to reach prospects
• Buying programmatic ads and measuring results

3. Content Marketing

• Defining content marketing and the benefits
• Creating a content marketing plan
• Generating leads with content marketing
• Building content marketing promotion and planning
• Boosting distribution of your content through influencers
• Measuring content engagement and effectiveness

4. Email Marketing

• Rethinking the basics of email marketing
• Designing the email structure
• Navigating delivery and campaign measurements
• Investing in your email list
• Segmenting your email list
• Designing the CTA and landing pages
• Improving email campaign performance
• Defining and fighting email spam

5. Social Media

• Defining social media marketing
• Organizing primary social media channels
• Organizing secondary social media channels
• Developing a social media strategy
• Tracking social media metrics
• Developing reputation management and response
• Advertising on social media

6. Mobile Marketing

• Viewing the mobile marketing landscape
• Engaging mobile users
• Pushing mobile campaigns
• Designing websites for mobile
• Targeting mobile ads
• Creating loyalty and incentives through mobile

7. Conversion

• Understanding key concepts of conversion optimization
• Testing for improvement
• Developing heuristics
• Using landing pages to sell
• Designing for conversion
• Identifying customer intent
• Copywriting for results

8. Analytics

• Defining analytics terminology
• Collecting analytics data
• Segmenting groups for better analysis
• Defining goals and KPIs
• Reporting effective information

9. Marketing Automation

• Defining the marketing automation workflow
• Centralizing data in the CRM
• Collecting, analyzing, and measuring data for sales and marketing
• Scoring leads for better sales
• Measuring benchmarks in marketing automation
• Developing customer loyalty

Conclusion

• Leveraging OMCA benefits and the practice exam
• Preparing for the proctored certification test