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LinkedIn Learning

Metaverse and NFTs for Marketing

via LinkedIn Learning

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Overview

Learn about how to approach the metaverse and non-fungible tokens (NFTs) from a marketing perspective in this accessible audio-only course.

Syllabus

Introduction
  • Metaverse marketing: A new era
  • This metaverse moment
1. Metaverse 101 for Marketers
  • Making sense of the metaverse
  • Navigating the technologies that enable the metaverse
  • Mapping the metaverse ecosystem
2. Marketing in the Metaverse
  • Virtual worlds and virtual goods: A guide for marketers
  • Non-fungible tokens (NFTs) when marketing in the metaverse
  • Augmented reality (AR) and the physical world
  • Direct to avatar in your metaverse brand strategies
Conclusion
  • Building your foundational knowledge of metaverse and NFTs

Taught by

Cathy Hackl

Reviews

4.6 rating at LinkedIn Learning based on 1238 ratings

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