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Marketing on YouTube

via LinkedIn Learning

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Overview

Learn how to use YouTube to market a product, service, or brand.

Syllabus

Introduction

Learn to market effectively on YouTube

1. YouTube Marketing Overview

Discover marketing opportunities on YouTube
Set marketing goals on YouTube
Choose a content marketing strategy for YouTube

2. Customize Your YouTube Channel for Marketing

Set up a YouTube Brand Account
Brand your YouTube channel page

3. Organic Marketing on YouTube

Create a content plan for YouTube
Upload a marketing video to YouTube
Marketing on YouTube: Interact with viewers
Marketing on YouTube: Create video playlists

4. Optimize YouTube Content

Important SEO elements for YouTube videos
Perform keyword research for SEO on YouTube
Optimize YouTube video details for marketing
Create chapters in your video uploads
Utilize video cards and end screens
Customize your YouTube channel layout
Customize advanced channel settings on YouTube

5. Review YouTube Analytics

Evaluate channel performance with YouTube Analytics
Assess the performance of uploads on YouTube

6. Additional Opportunities for Marketing on YouTube

Advertise on YouTube
Sell merchandise on YouTube

Conclusion

Plan your marketing strategy for YouTube

Taught by

Anson Alexander

Reviews

4.8 rating at LinkedIn Learning based on 21 ratings

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