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LinkedIn Learning

Marketing on LinkedIn

via LinkedIn Learning

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Overview

Learn how to market your solo business, SMB, or medium-sized business on LinkedIn. This course shows you how to build a wow-worthy profile, network like a pro, and more.

Syllabus

Introduction
  • Why you should market your brand on LinkedIn
1. Building a Wow-Worthy Profile
  • Your profile is critical for marketing success
  • Choosing the right photos for your profile
  • Creating an irresistible About description
  • Gathering and repurposing recommendations
  • Adding video to your profile
2. Creating Irresistible Personal Brand Content
  • Creating a content strategy
  • Creating video content
  • Leveraging other types of personal brand content
  • Copywriting tips for your personal posts
3. Networking like a Pro
  • Who to connect with
  • How to start conversations with new connections
  • Audio and video messaging
  • How to create and respond to LinkedIn Stories
4. Marketing Your Business on LinkedIn
  • Creating your LinkedIn Page
  • Interacting with hashtags as your brand
  • Creating content as your brand
  • Using employee advocacy to grow
Conclusion
  • Dive deeper into LinkedIn marketing

Taught by

Michaela Alexis

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