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LinkedIn Learning

Marketing Foundations: Value Proposition Development

via LinkedIn Learning

Overview

Discover how to craft an exceptional value proposition. Learn about its importance, components for creating a great one, your perceived costs, and more.

Syllabus

Introduction
  • Developing your value proposition
1. Understanding Value Proposition
  • Defining value proposition
  • The importance of your value proposition
  • Understanding your visitor's perception filters
2. The Benefits in Your Value Proposition
  • Your tangible features
  • Your intangible benefits
  • Intangible benefit tactics
  • Personal benefits versus business benefits
3. The Costs in Your Value Proposition
  • Your perceived costs
  • Set your price
  • Delivery cost
  • The power of free
  • A case study
4. What Is Your Value Proposition?
  • The value proposition framework
  • Testing your value proposition

Taught by

Chris Goward

Reviews

4.6 rating at LinkedIn Learning based on 456 ratings

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