Establishing Product-Market Fit

University of Maryland, College Park via Coursera

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Details

Go to class

Provider

Coursera
Pricing

Free Online Course (Audit)
Languages

English
Certificate

Paid Certificate Available
Duration & workload

8 hours 25 minutes
Sessions

On-Demand
Level

Beginner
Subtitles

English, Arabic, French, Portuguese, German, Thai, Indonesian, Spanish, Kazakh, Hindi, Russian, Swedish, Korean, Greek, Italian, Chinese, Ukrainian, Japanese, Polish, Dutch, Turkish

Found in

Part of

Product Ideation, Design, and Management

Overview

Entrepreneur and investor Marc Andreessen coined the term product-market fit in 2007 when he said, “Product-market fit means being in a good market with a product that can satisfy that market.” While there are ample articles that mention the term, detailed guidance on how to actually achieve product-market fit is scarce. Through our course we will explore an actionable model that defines product-market fit using five key components. From bottom to top, we will examine the layers of product-market fit beginning with your target customer and transitioning through your customer’s underserved needs, your value proposition, your feature set, and ultimately your user experience (UX). Our process is an iterative, easy-to-follow guide through each layer to achieve product-market fit. This process helps you to articulate, test, and revise your key hypotheses about your product and the market so you can define and improve your product-market fit. Using the principles of Lean Product Process, our course is structured in seven steps: determining your target customer, identifying underserved customer needs, defining your value proposition, specifying your minimum viable product (MVP) feature set, creating your MVP prototype, testing your MVP with customers, and iterating to improve product-market fit.

Syllabus

Introduction to Establishing Product-Market Fit
Defining Product-Market Fit
Identifying Underserved Customer Needs
Determining Your Target Customer
Module 5: Deﬁning Your Value Proposition
Specifying Your Feature Set
Creating Your Prototype
Testing Your MVP with Customers
Improving Product-Market Fit
Final Thoughts

Taught by

Dr. James V. Green

Reviews

4.8 rating, based on 42 Class Central reviews

4.5 rating at Coursera based on 76 ratings

Start your review of Establishing Product-Market Fit

Samuel Lee @TwoSips32

Solid roadmap that truly simplifies understanding how to achieve product management and, even ownership as a leader.
Anonymous

The classes are interactive and wellspaced the instructor explains very well and makes learning easy to understand. Based on the fact that this is a product management related course, it how far is practical insights on how to fully use the theoretical aspect to augment the practical aspect of product management. I really enjoyed course
Anonymous

An unbelievably deep and thorough understanding of Product-Market Fit. I feel that I really understand about not only building a good product but the right product.

There is so much knowledge on the topic all here in one central location that it's definitely worth the time.
Anonymous

Well I've learned a lot from this course. The course is explanatory. The time allocation for each module is wellspaced. Decreases are interactive and the challenges are brainstorming well enough to extract the critical thinking perspective of learners.
Anonymous

Excellent insights and content. I really needed this course to round out my product management/marketing knowledge and understanding. Instructor is very well spoken, clear, and presents interesting use cases and guidance. Loved this course.
Anonymous

Good and simple content. Gives an overview of how to make the right product, how to choose the right customers. Nice concepts.
Anonymous

I recently completed a course on product market fit and I must say, it was an eye-opening experience. The course was well-structured and covered all the essential topics in great detail. The instructors were knowledgeable and provided valuable insig…

I recently completed a course on product market fit and I must say, it was an eye-opening experience. The course was well-structured and covered all the essential topics in great detail. The instructors were knowledgeable and provided valuable insights into the process of achieving product market fit.

One of the key takeaways from the course was the importance of understanding your target audience and their needs. The course emphasized the need to conduct thorough market research and gather feedback from potential customers to ensure that your product meets their needs.

The course also covered various strategies for achieving product market fit, including iterative development, customer development, and lean startup methodologies. The practical examples and case studies provided throughout the course helped to reinforce the concepts and provided a clear understanding of how to apply them in real-world scenarios.

Overall, I would highly recommend this course to anyone looking to develop a successful product. The knowledge and skills gained from this course will undoubtedly prove invaluable in achieving product market fit and building a successful business.
Anonymous

I can not believe what I have seen in this course.

It is the ABC-Z of product management with its associated roles like product marketing manager, product design and brand manager.

I recommend this course for people that are willing to switch industry and switch roles.
Anonymous

The course was up to my expectations. Very well structure course. The content, speed, relevance was perfect. Nice job by the instructor. It starts with the concept of product-market fit. The broad framework consists of 6 steps. Starting with the…

The course was up to my expectations. Very well structure course.

The content, speed, relevance was perfect. Nice job by the instructor.

It starts with the concept of product-market fit. The broad framework consists of 6 steps. Starting with the target customer, which is the most critical step. Choosing the correct customer is very important. Then comes identification of unserved needs. These are the problems the customer is facing, needs that are not fulfilled, the ones that competition are not serving in a good way.

After these two steps comes the value proposition. These are the benefits which the start up can propose to the target customer. These are benefits which the business can understand. List down all the benefits which can be covered. The next step is to chose the feature set, which will help to fulfill the benefits. At this step comes the MVP- Minimum Viable Product. Build what is minimum and viable. Post this will come the UX which can be used to prototype. The UX can be present in a plain paper form, to a interactable UI.

The final step is testing with correct test users. One important concept is about persevering, pivot or quit.

Really enjoyed this course!
Anonymous

This is the second course I have completed and so far I'm happy with the clarity on how topics are explained and elaborated. As someone who is trying to break into PM, I feel more prepared about the overall PM role landscape and its main responsibilities, with this course in particular for what concerns how to establish Product-Market Fit.
Anonymous

Completing Dr. James V. Green's course on Product Market Fit has been an enlightening and transformative experience. As a product designer with a keen interest in entrepreneurship and product Management, I can confidently say that this course exceeded my expectations in every aspect.

The course structure was well-organized, with each module building upon the previous one. The assignments and quizzes were thoughtfully designed to reinforce our learning and encourage critical thinking. Additionally, the availability of supplementary resources, such as reading materials and video lectures, allowed us to explore specific topics in greater depth.
Metallurgical And Materials Engineering

The course was well taught. It was so easy to relate with the examples given by the tutor.

I am very happy I attended this course ( Establishing product market fit). It has given the insight on how to go about creating a market fit product. I have gained knowledge of how to arrive at a minimum viable product.(MVP).

I can now confidently put to a good use all that I have learnt here and I look forward to learning more in this course. I am eager to even go further in the course.
Anonymous

It'a a pretty grat course, that goes from the beginnig to the "end" of a process of building a product. It's not full of cliches, and goes deeper on some concepts. The didatic it's great, the slides ant tha way the teatcher speaks made me pay atetion in everything.

The only thing I think it was missing, it's to go more deeper on the how to identify the moment to pivot and how to pivot. And started the course wishing to learn more about this.
Anonymous

This course, Product Market Fit, will teach product leaders, just as the name describes, how to understand what makes a good fit for a product in a particular market and how to innovate and re-innovate based on customer needs and customer feedback on how your product fairs or fails to meet those needs. Anyone taking this course will gain a better understanding of the importance of customer interviews.
Swapnil Shimpi

I found the course to be very informative and helpful. Ash Maurya does a great job of explaining the concept of product-market fit in a clear and concise way. He also provides a lot of practical advice on how to achieve product-market fit.

If you are a product manager, entrepreneur, or anyone else who is interested in learning more about product-market fit, I highly recommend this course.
Anonymous

I am so delighted to learn from this tutor with a great explanation and real life scenario. This course have really change my mindset and way of thinking. Currently in labour markets, it's has given an edge as a data analyst. In terms of how analyze customers, market and competitors.
Anonymous

The course is very detailed with content that is easy to articulate and follow through. The course structure is well done and allows for gradual build up into understanding product market fit from the starting point of identifying the target market to eventually having a product ready for the right market. Examples provided are relevant, unique, interesting and very informative. The tutor is extremely knowledgeable and experienced on the topic of product market fit thus making the course valuable, interesting and worth the time. I look forward to practicing the lessons learnt and eventfully developing a product that is fit for a market.
Anonymous

The success of any product is existing in/for the right target market and being able to establish a product - market fit is certainly a critical stage in product development. This is very useful content. I really appreciate and must apply it
Anonymous

great introduction to the topic. Thanks to the brief and precise nature of the videos, one can complete the content in a fairly short amount of time. What was lacking for me were further references for reading
Anonymous

Lots of valuable and insightful information, identifying key areas of product market fit and user testing/interviews.

It would be valuable to see more information on creating non biased interview questions.