Make More Money: How to Raise Your Prices

Introduction

• Seriously, it's time

1. How to Raise Rates for Your Existing Clients

• Do the math
• See what everyone else is charging
• Alienate some of those clients
• But you're so conflicted
• What about when they pushback?

2. What Gets in the Way of Raising Your Rates

• Imposter syndrome and self-worth
• Stop guessing what they'll pay
• Establish value-based pricing
• Create high-end offers
• When you're in a price-sensitive field

3. Understanding the Psychology of Pricing

• Why $49 and $99 are the same
• Tell a story with your prices
• Adding in charitable elements

4. How to Make Irresistible High-End Offers

• Enhance the value of your packages
• Creating high-value packages
• Creating high-value via a partnership
• How to treat champagne clients

5. The Inner Game of Raising Your Rates

• Get paid in the currency you want
• Overcoming your money story
• Overcoming society's money story
• How to raise your bottom line
• Change your attitude about marketing

6. How to Attract (and Sell to) High-End Clients

• Identifying your ideal client
• What is your client's immediate problem?
• Where does your ideal client hang out?
• How to initiate the conversation
• How to have an assessment conversation

Conclusion

• It's not about the money