Learn smart strategies for design inspiration, how to incorporate symbolism, and powerful client presentation techniques in part two of the Logo Development series.
Overview
Syllabus
Introduction
- Logo design, the awesome power
- Words
- Images
- Styles
- Fonts
- Competition
- Where ideas come from: Word clouds
- Solo brainstorming: Forced random connections
- Sketching
- Creating a mark
- Progression and reduction
- Three layers of meaning
- Juxtaposition, substitution, and absence
- Weaving a great story
- Preparing your audience
- Showing the options
- Final selection
- Next steps
Taught by
Bill Gardner
