Learn about six different visual effects, from transparency to optical illusion, that you can use in your logo concepts to communicate the right message.
Overview
Syllabus
Introduction
- Welcome
- What is LogoLounge?
- Visual meaning multipliers
- Transparency as a way of business
- Layered: Exposing complexity
- Clusters: Synergy in numbers
- Shifted: Offsetting a single idea
- The freedom of clarity
- More than a flat concept
- 3D: An illusion of form
- Shapes: A transparent wrap
- Crystals: Discovering treasure
- Lifting a concept off the screen
- Highlights: A tempting mirage
- Shading: A thing of substance
- Trompe l'oeil: Fooling the eye
- Letting surface tell a story
- Pattern: Applying personality
- Handmade: A touch of humanity
- Texture: Tactile messenger
- Picture frames: Diverse personality
- Challenge: Treatment
- Solution: Treatment
- Absence of light tells a story
- Active: Dark stories in motion
- Informative: Mysteries in the message
- Reality: A true sense of place
- Challenge: Shadow
- Solution: Shadow
- Optical illusion: Is it or isn't it?
- Discovery: Making brand advocates
- Spatial puzzles: An homage to M. C. Escher
- Multiviews: Made you look twice
- Hidden: In plain sight
- Motion: A dizzying possibility
- Next steps
Taught by
Bill Gardner
