Take your logo designs to the next level. Learn techniques for creating vector-based logos that display beautifully in any format.
Overview
Syllabus
Introduction
- Illustrating logo marks
- Drawing your design
- Selecting an appropriate style
- Design thinking tactics
- Pen tool methods
- Shape building methods
- Create precisely with Smart guides
- Logo design formats
- Logotypes and monograms
- Creating brand systems
- Establishing brand colors
- Leveraging visual deduction
- Establishing visual continuity
- Detailing with subtle rounds
- Using symmetry in composition
- Alignment methods
- Iconifying complex shapes
- Adding dimension to flat motifs
- Pairing type with logos
- Designing with Isolation mode
- Using shape association
- Creating black-and-white logo iterations
- Building logos for dark backgrounds
- Production-ready brand assets
- Comprehensive brand style guide
- Organizing brand assets
- Closing
Taught by
Von Glitschka
