Learn to avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in building a brand's identity.
Overview
Syllabus
Introduction
- Welcome to Learning Logo Design
- What is branding?
- Establishing scope of work
- Quoting a project
- Using a creative brief
- Defining a client's expectations
- Using mood boards
- Brand DNA
- Slow boiling ideas
- Deductive ideation
- Picking an appropriate style
- Thumbnail drawing
- Refined drawing
- Craftsmanship methods
- Holistic creative process
- Art directing yourself
- Creating customized logotypes
- Texturizing a logotype
- Presenting design directions
- Writing design rationales
- Handling client feedback
- Setting up final deliverables
- Creating a brand standards style guide
- Brand awareness and usage
- Design reality
- Logo design challenge
- Goodbye
Taught by
Von Glitschka
