Lead Generation Foundations

Introduction

• Let's improve your lead generation

1. Set Business Objectives

• Objectives
• Key performance indicators (KPIs)

2. Entice Prospects

• Target your audience
• Know the competition
• Create relevant content
• Publish regularly
• Website design

3. Convert Prospects to Qualified Leads

• Compelling offer
• Call to action (CTA)
• Landing page
• Effective form
• Database

4. Transform Leads to Customers

• Lead scoring
• Customized experience
• Nurture leads
• Human interaction

5. Create a Positive Purchase Experience

• Purchase process
• Retargeting

6. Exceed Customer Expectations

• Loyal customers
• Reward customers
• Social monitoring

7. Create Loyal Advocates

• Amplify followers
• Referrals
• Testimonials

8. Measure and Optimize

• Measure
• Optimize

Conclusion

• Next steps