Learn how to successfully launch your product to the press. Discover how to prepare for a launch, ace your media interviews, and use the launch for additional media opportunities.
Overview
Syllabus
Introduction
- Welcome
- Determining readiness
- Create basic messaging
- Write a press release
- Build a media list
- Draft your media pitch
- Conduct media relations
- Prepare yourself for the media interview
- Ace the media interview
- Coverage has hit
- How to keep the cadence going
Taught by
Andrea Holland
