Get SEO tips for attracting and retaining a global audience. Learn how to optimize your website for different countries and languages.
Overview
Syllabus
Introduction
- International SEO
- Factors that impact international SEO
- Choose the best technical architecture for international SEO
- Leveraging local and regional considerations
- Ensuring core functionality works around the world
- Understanding how search engines handle multilingual content
- Using hreflang for optimization
- Using meta tags to define target languages and regions
- Using Google Search Console for international SEO
- Handling localization and targeted international content
- Best practices around translating content
- Using specific on-page tactics for international SEO
- Understanding international keyword considerations
- Leveraging offsite factors for international SEO
- Measuring the impact and performance of international SEO
- Using segmentation to evaluate international audiences
- Reporting international SEO performance effectively
- Continue learning international SEO
Taught by
David Booth
