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LinkedIn Learning

Integrating Generative AI into the Creative Process

via LinkedIn Learning

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Overview

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Learn how to incorporate generative AI into your creative process—particularly if you’re a creative working in business.

Syllabus

Introduction
  • AI as a creative booster
  • Meet your new creative sidekicks
1. Cultivation: Develop Your Creative Skills with AI
  • Using AI to test and develop your creativity
  • Using AI to enhance combinatorial creativity
  • Using AI to improve your writing
  • Using AI to improve your visualization skills
2. Inspiration: Using AI to Get Better Ingredients for Fresh Ideas
  • Using AI to understand your audience's motivations
  • Using AI to empathize with your audience
  • Using AI to produce a more inspiring creative brief
3. Imagination: Get Help Developing Fresh and Impactful Ideas
  • Using AI to nudge your thinking in fresh directions
  • Using AI to suggest analogies
  • Using AI to dramatize the benefit
  • Using AI to suggest brand spokespeople
  • Using AI to flesh out a concept
4. Implementation: Using AI to Improve the Chances of Ideas Happening
  • Using AI to understand how to make an idea happen
  • Using AI to sell your ideas more effectively
Conclusion
  • Summary and next steps

Taught by

Dave Birss

Reviews

4.8 rating at LinkedIn Learning based on 400 ratings

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