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Integrating Generative AI into the Creative Process

via LinkedIn Learning

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Overview

Learn how to incorporate generative AI into your creative process—particularly if you’re a creative working in business.

Syllabus

Introduction

AI as a creative booster
Meet your new creative sidekicks

1. Cultivation: Develop Your Creative Skills with AI

Using AI to test and develop your creativity
Using AI to enhance combinatorial creativity
Using AI to improve your writing
Using AI to improve your visualization skills

2. Inspiration: Using AI to Get Better Ingredients for Fresh Ideas

Using AI to understand your audience's motivations
Using AI to empathize with your audience
Using AI to produce a more inspiring creative brief

3. Imagination: Get Help Developing Fresh and Impactful Ideas

Using AI to nudge your thinking in fresh directions
Using AI to suggest analogies
Using AI to dramatize the benefit
Using AI to suggest brand spokespeople
Using AI to flesh out a concept

4. Implementation: Using AI to Improve the Chances of Ideas Happening

Using AI to understand how to make an idea happen
Using AI to sell your ideas more effectively

Conclusion

Summary and next steps

Taught by

Dave Birss

Reviews

4.8 rating at LinkedIn Learning based on 400 ratings

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