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LinkedIn Learning

Influencing the Decision Maker with Sales Champions

via LinkedIn Learning

Overview

Learn how to identify sales champions, win them over, arm them with information, and have them influence decision makers on your behalf.

Syllabus

Introduction
  • What’s in this course?
  • What is a champion?
  • How can they help?
1. Find Them
  • Where and who?
  • Consider personal interest
  • Internal champions
  • External champions
2. Approach Them
  • Why should they?
  • Create emotion
  • Reward them
3. Arm Them
  • Consider their motivation
  • Consider their role
  • Consider the decision maker’s role
  • Consider what the decision maker wants to see
4. Keep Them Close
  • Regular contact
  • Give them thanks
Conclusion
  • Keep expanding your army
  • Next steps

Taught by

Miles Croft

Reviews

4.6 rating at LinkedIn Learning based on 80 ratings

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