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Growing Your Business with LinkedIn Pages

via LinkedIn Learning

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Overview

Learn how to create a LinkedIn Page to showcase a business, educate and entertain clients and customers, and promote a brand.

Syllabus

Introduction

Harness the power of LinkedIn Pages
What's a LinkedIn Page and who's it for?
LinkedIn Pages for service-based businesses
LinkedIn Pages for product-based businesses

1. Setting Up Your LinkedIn Page

How to create a LinkedIn Page
Your cover photo
Choosing your custom button
Creating your tagline
Setting up LinkedIn Page details
Adding hashtags
About overview and company description
Different types of showcase pages

2. Building Your Content Strategy

LinkedIn video for Pages
Asking questions
Telling employee and client stories
Educating your audience
Entertaining your audience
Hosting events

3. Growing and Nurturing Your LinkedIn Page Audience

Curating content
Best practices for publishing
Adding calls to action
Using hashtags to interact as your Page
Leveraging personal brands

4. Measuring Results

How to access your analytics
LinkedIn Page analytics sections

Conclusion

Creating your own Linkedin Page

Taught by

Michaela Alexis

Reviews

4.8 rating at LinkedIn Learning based on 100 ratings

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