John McWade walks us through the identity redesign for a small frame shop, reviewing the "before" and reframing the "after."
Overview
Syllabus
Introduction
- Project overview
- Developing a creative brief
- Evaluating the "before"
- Exploring the "world of"
- Brainstorming
- Making forced random connections
- Selecting favorites to render
- How to choose a typeface
- How to choose colors
- How to use the logo
- Review
Taught by
John McWade
