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LinkedIn Learning

Graphic Design Foundations: Typography

via LinkedIn Learning

Overview

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Explore good typographic practices. Learn how to select and use type to add impact, how type is measured, and how factors like spacing and alignment affect your design.

Syllabus

Introduction
  • Welcome to the wonderful world of type
  • Why good typography matters
  • The power of type: Print-based and screen-based
  • The theory of typographic relativity
  • Becoming a good "type detective"
  • Getting the most out of this course
1. Typographic Differentiation
  • Serif vs. sans serif
  • Display type vs. text type
  • Display type and branding
  • Type history
  • Type classification
  • Other type categories
  • Guidelines for choosing and combining typefaces
  • Using cases
2. The Language of Type
  • Anatomy: Parts and shapes of type
  • Size and measurements of type
  • Type families: Widths, weights, and slopes
  • Terminology of type based on function
  • Color and tonal weight: Exercises
3. Spacing and Alignment
  • Kerning and kerning pairs
  • Tracking and leading
  • Variations on alignment
  • Hyphenation and justification
  • Indents, outdents, and hanging punctuation
  • Other good typographic practices
  • Special considerations: Screen-based type
4. Touching on Type Design
  • Where type begins: The mark of the hand
  • Related parts and shapes: Family resemblances
  • Designing a typeface
5. Legibility and Readability
  • Legibility and readability: Differences
  • More legibility tips
  • Discover how hierarchy works
  • Systematized hierarchy: Branding
  • Opening paragraphs and drop caps
  • Typographic abominations
6. Typographic Composition
  • Opposing forces of typography
  • The grid: A structure for containing type
  • Contrast and scale
7. Thinking with Type
  • Expressive typography
  • The emotional impact of type
  • Three-dimensional type
8. Specialized Uses
  • Environmental typography
  • Branding using typography
  • Typography in motion
  • Working with numbers
  • Expert characters and analphabetic symbols
  • Using typography to navigate content
Final Thoughts
  • Managing your fonts
  • Building your type library
  • Developing your typographic "eye"
  • Breaking the rules
  • What's next?

Taught by

Ina Saltz

Reviews

5.0 rating, based on 1 Class Central review

4.8 rating at LinkedIn Learning based on 512 ratings

Start your review of Graphic Design Foundations: Typography

  • Profile image for Waad Alharbi
    Waad Alharbi
    she's great I understand everything . and she give the summaries of the topic .thanks smooch ........................... wish I can see more free course

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