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LinkedIn Learning

Graphic Design Foundations: Typography

via LinkedIn Learning

Overview

Explore good typographic practices. Learn how to select and use type to add impact, how type is measured, and how factors like spacing and alignment affect your design.

Syllabus

Introduction
  • Welcome to the wonderful world of type
  • Why good typography matters
  • The power of type: Print-based and screen-based
  • The theory of typographic relativity
  • Becoming a good "type detective"
  • Getting the most out of this course
1. Typographic Differentiation
  • Serif vs. sans serif
  • Display type vs. text type
  • Display type and branding
  • Type history
  • Type classification
  • Other type categories
  • Guidelines for choosing and combining typefaces
  • Using cases
2. The Language of Type
  • Anatomy: Parts and shapes of type
  • Size and measurements of type
  • Type families: Widths, weights, and slopes
  • Terminology of type based on function
  • Color and tonal weight: Exercises
3. Spacing and Alignment
  • Kerning and kerning pairs
  • Tracking and leading
  • Variations on alignment
  • Hyphenation and justification
  • Indents, outdents, and hanging punctuation
  • Other good typographic practices
  • Special considerations: Screen-based type
4. Touching on Type Design
  • Where type begins: The mark of the hand
  • Related parts and shapes: Family resemblances
  • Designing a typeface
5. Legibility and Readability
  • Legibility and readability: Differences
  • More legibility tips
  • Discover how hierarchy works
  • Systematized hierarchy: Branding
  • Opening paragraphs and drop caps
  • Typographic abominations
6. Typographic Composition
  • Opposing forces of typography
  • The grid: A structure for containing type
  • Contrast and scale
7. Thinking with Type
  • Expressive typography
  • The emotional impact of type
  • Three-dimensional type
8. Specialized Uses
  • Environmental typography
  • Branding using typography
  • Typography in motion
  • Working with numbers
  • Expert characters and analphabetic symbols
  • Using typography to navigate content
Final Thoughts
  • Managing your fonts
  • Building your type library
  • Developing your typographic "eye"
  • Breaking the rules
  • What's next?

Taught by

Ina Saltz

Reviews

5.0 rating, based on 1 Class Central review

4.8 rating at LinkedIn Learning based on 512 ratings

Start your review of Graphic Design Foundations: Typography

  • Profile image for Waad Alharbi
    Waad Alharbi
    she's great I understand everything . and she give the summaries of the topic .thanks smooch ........................... wish I can see more free course

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