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LinkedIn Learning

Google Analytics (GA4): Audience-Building and Segmentation

via LinkedIn Learning

Overview

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Learn to use advanced segmentation in Google Analytics to measure users and build audiences.

Syllabus

Introduction
  • Leveraging audience-building and user analysis with GA4
1. Introduction to User Analysis in Google Analytics
  • How to scope segmentation in GA4 vs. Universal Analytics
  • How to differentiate and appraise the audience tools in GA4
  • How User-ID and Data Import can broaden user measurement
2. Using the Audience Tool in Google Analytics 4
  • How dimensions and events build audiences in GA4
  • Leveraging templates for segmentation in GA4
  • How conditions and membership determine user inclusion
  • Audience building with scoping and exclusions
  • How to use conditions based on time in GA4
  • Predictive audience membership and predictive audiences
3. Customizing and Reporting on Audiences and Segments
  • How to enhance your segmentation with events and dimensions
  • How to implement user properties in GA4
  • How to report on audiences and segments in GA4
  • Applying audiences beyond the GA4 interface
4. The Advanced Analysis Reports in GA4
  • Segmenting users within the Advanced Analysis tool
  • Exploring segments based on user funnels in GA4
  • Exploring segments based on the user journey in GA4
  • Exploring segments based on segment overlap and cohorts
Conclusion
  • Start leveraging GA4 audience in your marketing analysis

Taught by

Samantha Barnes

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