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LinkedIn Learning

Facebook for Creative Pros

via LinkedIn Learning

Overview

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Learn how to utilize Facebook to boost your brand visibility.

Syllabus

Introduction
  • Facebook for creative pros
  • Exercise files
1. The Evolution of Facebook
  • The Facebook roots
  • Evolution: Transitioning from personal to business
  • Connecting Instagram with Facebook
2. Connecting with Colleagues and Clients
  • Finding connections
  • How many Facebook accounts do you need?
  • Using lists to split your content
  • Creating events
  • How often and when to post to Facebook
  • Enhancing your page with graphics
  • Enhancing your page with tabs and additional content
  • Networking with groups
  • Attracting new conversations
3. Creating a Company Page
  • Why set up a company page?
  • Choosing a page type
  • Using Insights to understand your social media reach
  • Attracting fans to your page
4. Posting Work Samples
  • Why post work samples?
  • Prepping photos
  • Posting photos
  • Creating albums
  • Prepping video with Adobe Media Encoder
  • Prepping video with Apple Compressor
  • Posting video
  • Prepping graphics
  • Posting graphics
5. Advanced Posting Strategies
  • Scheduling posts
  • Tagging colleagues and customers in posts
  • Using a third-party host: 500px
  • Using a third-party host: YouTube
  • Using a third-party host: Vimeo
  • Do you have the rights to post the content?
  • Considering the terms of service
6. Managing a Client Project
  • What is a group?
  • Adding members
  • Posting content to a project
  • Messaging clients and the team
7. Advertising Your Services
  • Posting content to advertise
  • Targeting a prospective audience
  • Setting an ad budget
  • Boosting a post
8. Mobile Facebook
  • Why go mobile?
  • Monitoring messages
  • Posting photos on the go
  • Live streaming on the go
Conclusion
  • Closing thoughts

Taught by

Richard Harrington

Reviews

4.8 rating at LinkedIn Learning based on 21 ratings

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