Learn how to optimize your email marketing strategy through segmentation, tracking, and timing. Re-examine your entire email marketing strategy, start to finish.
Overview
Syllabus
Introduction
- Discover the power of email marketing
- Support your customer journey
- Use personas to personalize email
- Create an email marketing calendar
- Optimize audience engagement
- Support your social media strategy
- Start with the data
- Welcome and onboarding emails
- Digital nudges with email
- Transactional emails
- Reengagement emails
- Enrich your email copy
- Writing great email subject lines
- Learn the art and science behind email images
- Develop powerful email calls to action
- Learn the importance of email footers
- Master personalization
- Send messages at the best time
- Master list segmentation
- Respond strategically to unsubscribes
- Monitor email audience data
- Continuing to hone your email marketing skills
Taught by
Virginia O'Connor
